Privacy Policy

1. Who We Are

Dominate Your Real Estate is a registered operating name of 2694362 Alberta Ltd., a corporation registered in Alberta, Canada.

• Legal entity: 2694362 Alberta Ltd.
• Operating name: Dominate Your Real Estate (DYR)
• Address: 3207 152 Ave NW, Edmonton, AB T5Y 0K1, Canada
• Email: [email protected]
• Phone: +1 (587) 991-5997

2. Information We Collect

We collect information that you provide directly to us, information collected automatically when you use our Services, and information from third-party sources.

2.1 Information You Provide

• Account information: name, email address, mobile and business phone numbers, business name, address, and brokerage affiliation
• Billing information: payment card details and billing address (processed and stored by Stripe — see Section 5)
• Profile information: professional credentials, market region, social media accounts, calendar settings, and brand preferences
• Content you create or upload: CRM contact data, marketing copy, social media posts, deal information, expenses, and other business records
• Communications: messages you send to our support team or AI Agent, including conversations, feedback, and inquiries

2.2 Information Collected Automatically

• Device and usage data: IP address, browser type, operating system, device identifiers, pages visited, features used, time stamps
• Cookies and similar technologies: small files placed on your device to maintain sessions, remember preferences, and measure performance
• Log data: server logs, error reports, and diagnostic information

2.3 Information from Third Parties

• Lead sources: information submitted via lead capture forms, advertising platforms, and referral partners
• Integration data: information from connected services such as GoHighLevel, Stripe, calendar providers, and social media platforms

3. How We Use Your Information

We use your information to operate, maintain, and improve our Services, and to communicate with you. Specific purposes include:

• Providing, configuring, and supporting your DYR account and subscription
• Processing payments and managing billing
• Operating the DYR Agent (AI assistant), including generating responses, recommendations, and content based on your data
• Personalizing your experience based on your market region, role, and subscription tier
• Sending transactional communications (account notifications, service updates, billing receipts, SMS alerts)
• Sending marketing communications by email or SMS, with your consent and where permitted by CASL
• Detecting, preventing, and responding to fraud, security incidents, and prohibited activity
• Complying with legal obligations and enforcing our Terms of Service
• Improving our Services through aggregated, anonymized analytics

4. Artificial Intelligence (AI) Processing

DYR's platform includes an AI-powered assistant (the "DYR Agent") that processes information you provide in order to deliver responses, generate content, and take actions on your behalf within your CRM.

4.1 How AI Processing Works

• Your prompts, messages, and relevant context are sent to third-party AI providers (currently OpenAI and Anthropic) to generate responses
• AI providers process this data subject to their own privacy and security policies, and under data processing agreements with DYR
• DYR has configured these integrations to disable provider-side training on your inputs where this option is available

4.2 What You Should Not Submit to the AI

You should not submit information to the DYR Agent that you do not want processed by third-party AI services. This includes, without limitation: government-issued identification numbers, banking credentials, passwords, or sensitive personal information about third parties for which you do not have authorization to share.

4.3 AI Output Disclaimer

AI-generated content may contain inaccuracies. You are responsible for reviewing all AI output before relying on it for client communications, marketing, contracts, or business decisions. DYR does not warrant the accuracy of AI-generated content.

5. Third-Party Service Providers

DYR uses trusted third-party service providers to operate the Services. These providers process personal information on our behalf and are bound by data protection obligations. Our key providers include:

We do not sell your personal information to any third party.

6. Payment Information

All payment processing is handled by Stripe, Inc. DYR does not receive, store, or have access to your full payment card details. Stripe processes payments in accordance with the Payment Card Industry Data Security Standard (PCI-DSS) and its own privacy policy, available at stripe.com/privacy.

7. Communications and CASL

DYR complies with Canada's Anti-Spam Legislation (CASL). We will only send you commercial electronic messages where:

• You have given express consent (e.g., subscribing to our newsletter or marketing list)
• We have implied consent under CASL (e.g., an existing business relationship)
• The message falls within an exemption under CASL

Every commercial message we send includes an unsubscribe mechanism. You can withdraw consent at any time by clicking "unsubscribe" or by contacting us at [email protected].

8. SMS / Text Message Communications

If you provide your mobile number and consent to receive text messages, DYR may send you SMS messages related to your account, our Services, and (where you have opted in) marketing communications.

8.1 Types of Messages

Depending on your consent and account activity, you may receive:

• Account and security notifications (e.g., login verifications, password resets, billing alerts)
• Service notifications (e.g., subscription updates, scheduled maintenance, feature changes)
• Onboarding and support messages related to your subscription
• Responses to inquiries you have initiated
• Marketing communications and promotional offers (only where you have opted in)

8.2 How You Opt In

You may opt in to receive SMS messages from DYR by:

• Providing your mobile number on a form with a clear consent checkbox indicating SMS consent
• Texting a designated keyword to a DYR number
• Agreeing to SMS communications during account registration or subscription signup
• Verbally consenting during a phone call (consent will be confirmed in writing)

Consent to receive marketing SMS messages is not a condition of any purchase, subscription, or service. Account-related transactional messages may be sent as part of operating your account regardless of marketing consent.

8.3 Message Frequency

Message frequency varies based on your account activity and the types of messages you have opted in to receive. Marketing messages are limited to a reasonable cadence and will not exceed what is disclosed at the time of opt-in.

8.4 Message and Data Rates

Standard message and data rates may apply, depending on your mobile carrier and plan. DYR does not charge for SMS messages, but your wireless carrier may.

8.5 How to Get Help (HELP)

Reply HELP to any DYR text message to receive contact information and a link to this Privacy Policy. You can also contact our support team at any time:

• Email: [email protected]
• Phone: +1 (587) 991-5997
• Mail: 2694362 Alberta Ltd., 3207 152 Ave NW, Edmonton, AB T5Y 0K1, Canada

8.6 How to Opt Out (STOP)

You can opt out of receiving SMS messages from DYR at any time. To opt out:

• Reply STOP, UNSUBSCRIBE, CANCEL, END, or QUIT to any DYR text message
• Email [email protected] with the subject line "STOP SMS"
• Update your communication preferences in your DYR account settings

After you opt out, you will receive one final confirmation message and no further SMS messages from DYR unless you re-subscribe. Opting out of SMS messages does not affect your subscription or your right to receive transactional emails required to operate your account.

8.7 Carriers and Delivery

DYR uses third-party SMS service providers and major wireless carriers to deliver messages. Carriers are not liable for delayed or undelivered messages. Message delivery is subject to carrier and device availability.

8.8 Privacy of Your Mobile Number

DYR will not sell, rent, or share your mobile number with third parties for their marketing purposes. Your mobile number will be used by DYR and our authorized service providers (such as our SMS infrastructure providers) only to deliver messages you have consented to receive and to operate your account.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Services, remember your preferences, analyze usage, and deliver relevant content. Categories include:

• Strictly necessary: required for core functionality (login, security, billing)
• Performance: help us understand how the Services are used
• Functional: remember preferences and personalization
• Marketing: where applicable, used to measure advertising effectiveness

You can control cookies through your browser settings. Disabling certain cookies may impact your experience.

10. Data Retention

We retain personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Specifically:

• Account and billing records: retained for the duration of your subscription plus seven (7) years to meet Canadian tax and regulatory requirements
• CRM and content data: retained while your account is active and deleted within 90 days of account closure (unless retention is required by law)
• Conversation logs with the DYR Agent: retained for service improvement and audit purposes for up to 24 months
• SMS consent and message records: retained for the duration of consent plus three (3) years
• Marketing consent records: retained for the duration of consent plus three (3) years

11. Your Rights

Subject to applicable law, you have the following rights regarding your personal information:

• Access: request a copy of the personal information we hold about you
• Correction: request correction of inaccurate or incomplete information
• Deletion: request deletion of your personal information, subject to legal retention requirements
• Withdraw consent: withdraw consent for marketing communications or other consent-based processing
• Data portability: request your data in a structured, commonly-used format
• Complaint: file a complaint with the Office of the Privacy Commissioner of Canada (priv.gc.ca) or the Office of the Information and Privacy Commissioner of Alberta (oipc.ab.ca)

To exercise these rights, contact us at [email protected]. We will respond within 30 days.

12. International Data Transfers

DYR is based in Canada, but some of our service providers (including Stripe, OpenAI, and Anthropic) are located in or process data in the United States and other jurisdictions. By using the Services, you acknowledge that your information may be transferred, stored, and processed outside of Canada, where data protection laws may differ. We take reasonable measures to ensure appropriate safeguards are in place for international transfers.

13. Security

We implement administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include encryption in transit (TLS), encryption at rest, access controls, audit logging, and regular security reviews. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

14. Children's Privacy

The Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will delete it promptly.

15. Third-Party Links

Our Services may contain links to third-party websites or services. DYR is not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technology, legal requirements, or for other reasons. We will post the updated policy on our website and update the "Last Updated" date above. Material changes will be notified via email or in-app notification.

17. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact our Privacy Officer: